Tag Archives: B2B

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FPI’s Take on Marketing Operations Fulfillment

One of the major benefits of Fulfillment Plus Inc. is that we are not your “cookie cutter” fulfillment service. We will go above and beyond to craft the right package for each one of our clients. We have developed a unique service that encompasses more than just gifts with purchase programs,  sample mailings, promotional programs, etc. Our Marketing Operations Fulfillment team will maintain a hands on level of service every step of the way. We focus on the logistics of managing the fulfillment side so you and your team can focus on the overall success of your campaign or event.

Gift with purchase is one of the more effective marketing tactics that companies use. Who doesn’t love “free” items? It’s a great way to up-sell customers, or even get them to your site or in the door to purchase an item. We’ve all seen the promotional offers of “with a $75 purchase, you will receive a free (insert product here)! So as a customer is checking out, and they are only $5 away from that free item, most of the time they will go back and purchase additional products to get that freebie. Another example we recently had the pleasure to work on was a gift with purchase opportunity for every new client, they received an Amazon Gift Card – now that’s an enticing incentive! 

The most important part is to pick the right product to advertise as your gift with purchase. As a business, you should know your clientele best and what will entice them. You also want to keep in mind that this complimentary product should support and improve your business as well as even promote it. Some giveaway ideas are great to customize and can include your company’s logo which keeps your branding top of mind for consumers. 

Once you’ve established the ideal product, next is to pick the right time. Some businesses choose to promote these offers during their busy seasons; holiday shopping, back to school, etc to help increase their sales. But if you’re a company that does really well during those times, why give free items to consumers who are already going to be purchasing? Offering gifts with purchase during your slower season, will help increase your business because you’re giving consumers an extra incentive to buy. 

Now you have your product and when you’re going to advertise, the next step  is how to properly market and execute the promotion. The most important step here is to make sure that you have enough inventory. There is nothing worse than a dissatisfied client, and even though the item might be free, this might have been the sole cause of the initial purchase. This is an important step where your fulfillment company can help. Fulfillment Plus Inc. can help you plan how much you need, and make sure it gets shipped quickly and efficiently.

 In addition to ensuring there is enough product, it’s also important to market it accurately. You want to make sure that the directions are very clear, and that it’s stated “while products last”. Other details to include are how long the offer is valid for, and exactly what the consumer needs to obtain the gift with purchase. Another aspect in marketing your product is the packaging and branding, this can make all the difference between a successful campaign vs a non successful campaign. A good idea is to include your branding or something that will remind the consumer of where they received the free gift so they will be a repeat customer!

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EDI and How it Helps Service You and Your Clients

What is EDI?
EDI stands for Electronic Data Interchange. This is the idea of businesses electronically communicating information verse what used to be communicated through paper. The typical data interchange is based on purchase orders and invoices.

Retailers require all data to fit their standardized format. If not done properly, it can cost you precious time and create unnecessary chargeback fees. Fulfillment Plus accurately interprets and then translates all data so that it is formatted properly. In fact, just about all larger retailers such as Walmart, Target, Walgreens, etc. require EDI be used for each order regardless if a fulfillment company is used or not. If you’re looking to work with the bigger retail chains than EDI is a system you can’t avoid.

The Benefits of EDI
EDI is standardized. It is a universal (though very antiquated) system. Thereby making it much more efficient as the steps are the same no matter what retailer. Not only does it save time because all transactions are standardized, but it decreases the margin of errors.

Requirements for Being EDI Compliant
EDI compliance involves either buying or outsourcing the following components*:

  • Software for communications
  • VAN service for EDI transmission
  • Mailboxing of EDI transactions
  • Mapping and translation software
  • Installing upgrades to software as needed
  • Mapping labor
  • Testing with EDI trading partners
  • Upgrades for new versions required by trading partners

How EDI Works
A buyer prepares an order within the retailer’s purchasing system and has it approved. Next, the EDI order is translated into an EDI document format called an ‘850 purchase order’. The 850 purchase order is then securely transmitted to the supplier either via the internet or through a VAN (Value Added Network). This is all done without human interaction.

This will ensure speed and accuracy in all transactions, all while saving money usually spent on labor. Errors due to illegible faxes, lost orders, or incorrectly taken phone orders are all eliminated, saving your staff and company valuable time from handling data disputes. Not only will labor costs decrease, but other costs associated with paper, printing, reproduction, storage, postage, and document retrieval are all reduced or eliminated when you switch to EDI.
In conclusion, EDI is a very valuable and resourceful system to work with. It not only helps you acquire leads but also makes your transactions run much smoother. Fulfillment Plus offers EDI along with many other benefits for our clients such as; assembly work to packing and shipping your product anywhere in the world, as well as promotional programs and social media. Whatever your business needs, we have the knowledge, expertise, and contacts to make sure your job gets done right the first time.

 

* Source of information here

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The Evolution of Fulfillment

In the past, it used to be that ecommerce fulfillment was almost 100% retail and etail businesses.  Slowly but steadily, B2B enterprises are jumping into the market and are becoming a much larger part of the fulfillment world.

Historically, fulfillment has been considered to be the “back-end” of an operation, a necessary cost after everything else has been decided.  That old-fashioned approach changed drastically during the E-Commerce era. It started to put a huge toll on companies because they could not keep up with the volume of orders or had limited space to house the inventory. This in result also puts a strain on other parts of the business. In addition to solving these issues, the realization that fulfillment is indeed a place where other strategic imperatives, such as brand building, maintaining a relationship and driving down costs, can be achieved.  Once this message started spreading, it did not take B2B companies long to realize that the exact same imperatives are applied in their business model.

Many astute marketers from both B2B and B2C, now consider fulfillment to be just as important as any other component of a marketing initiative.  An obvious example of this is how the use of the internet has been incorporated into the fulfillment processes, resulting in strategic or integrated fulfillment systems.

The client who sells direct to the consumer and the client who sells to other businesses, each demand a high level of service, along with specific technological and reporting needs.  But, it is the fulfillment partner that can create the exceptional customer experience (either consumer, or business) that gains the competitive advantage.

Over the years, consumers have evolved from a product-led to a consumption-driven economy.  In today’s competitive environment, it is the fulfillment provider’s responsibility to create an exceptional customer experience for their clients.  The way in which products are received, whether by a consumer, or a business, is the VERY first impression the recipient has of a business.

Fulfillment, by definition, is that part of the business process that plans, implements and controls the efficient, effective forward and reverse flow of goods, services and related information from the point of origin to the point of consumption in order to meet customer’s requirements.  What is important to recognize is the means by which the B2B client demands satisfaction, are very different than those of a B2C company.

Whether Business to Business or Direct to Consumer, achieving a great client experience is the cornerstone of client satisfaction.  Fulfillment Plus Inc. not only exceeds its reputation in client satisfaction, but we are also top of the line when it comes to our in-house technology and the ability to handle requests of any nature. We are not your typical “cookie cutter” fulfillment center, but instead the fulfillment center that caters to your needs and demands.    

 

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Preparing for your Holiday Rush!

Everyone can get a little crazy around the holiday season, especially in the business world. In the fulfillment industry, we are the ones to help make it easier for other businesses. For a fulfillment company, maximizing holiday work time can be tricky. One of the main responsibilities is deciding what is right process and procedure for one client—or even one product. This can be hard because what works for one company may not necessarily work for another company, or product. Below are some useful ideas that can help reduce time and in some cases, expenses. They include the following:

1. Use advanced shipping notification. Companies would do well to remember that if they have specific items being delivered somewhere, call the recipient. Give them the PO number, or order number, or at least an email to let them know what’s coming their way.

packaging2. Implement a vendor compliance program. You want notification ahead of time, and you also want to communicate with vendors exactly how their product should arrive. For example, include specific labeling requirements, and standard case quantities for each individual item when ordering from a manufacturer.

3. Integrate your operations with your suppliers. This way, suppliers can help you achieve maximum efficiency. Make sure your suppliers include your PO number and item codes into their packing list. This makes it easy for your fulfillment partner to recognize and receive your inventory.

4. Pre-Plan whenever possible. This includes staying organized which will help you fully prepare for the holiday season. Have a process in order that is flexible and scalable. If needed, change it up or eliminate unneeded steps if you see that it’s not working for you. By doing this in advance it gives you time for any errors needing to be fixed.

5. Continually evaluate requirements. You can’t design an operation and walk away for holiday_rush_image_1five years before you look at it again. Customer requirements keep changing and accelerating. That means you need to be looking at your customers’ requirements every few months to see how they are changing.

These are just a few reminders to help you out this holiday season. The most important thing to remember is to keep the customer happy, which includes keeping the orders on time! By following the steps above, it will ensure everything goes smooth for you AND your clients. Happy Holidays!

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Looking to Expand Your Product Line? We Can Help!

Adding additional product or service to your current stable business can be tricky, but if done correctly it can transform your business and create exponential growth opportunities. With our help, and the simplified steps below, you can successfully bring new opportunities to your clients.

First: Do Your Research
You may have a great idea of a new product or service, but does it fit within your current business model? For example, you wouldn’t expect to go to a McDonalds for a car wash. On the other hand, a better example is HelloFresh who expanded their line of product to include kitchen utensils. This company already has a clientele base that is interested in how-to-market-a-new-productmaking their cooking experience better and easier. What better way to help that process along, than providing them with the right tools to do so. A great way to research, is ask your current clients what they feel your business is missing and what they need/want.  

Second: Find the Resources
One of the biggest problems companies face, is the implementation of a new process/product. Everything may look great in writing, but do you have the people and resources to execute? The best plan is to have a dedicated staff to roll out the new product. That way they can be attentive to all details and issues that may arise. You don’t want to overload an employee with current responsibilities and then implementing a whole new product (depending on size), that may lead your new product development to suffer.  This is one area we can help! A lot of companies find it cheaper to outsource their services, and we specialize in handling all projects big and small. This gives you comfort of mind knowing that the production of distributing is taken care of.

to-do-list-toolsThird: Create a Plan
Establish a timeline, this is important so you can stay on track and have attainable goals. Next in the plan is to create a budget. Implementing a new product/service can be very expensive (time, people, materials, marketing, etc) and you want to make sure you are not wasting money or resources so it’s important to stick to your timeline!

Fourth: Test Your Product/Service
Before your big launch, you want to incorporate a soft launch into your timeline. This is the best way to test your new product and work out any kinks there might be. Depending on your new concept, try it out on close family and friends or gather a select group of loyal customers that will be honest with you, but you’re not scared of losing their business. Once you receive the feedback you can incorporate that into your new product line and when you officially launch, have ease knowing that it will be implemented flawlessly.Tested

Fifth: Market Your New Concept
How are you priced among competitors? If there is similar product in the market place you are competing with, you might want to launch yours at a slightly lower price, or offer “introductory pricing” to get the customer hooked. But, important to keep in mind, you don’t want to be priced so much lower that your brand is looked upon as “cheap”. Next, if you have a sales team, they should hit the ground running. If not, or in addition to your sales team, blast it out on social media, put out direct mailers and find your key brand advocates. In addition to our services we can also provide social media help and implementation of your blogger kits which is the newest trend and a must for your company’s product! Blogger kits can be compared to your company’s resume. This can take form of a pamphlet, images, audio, video, product samples or a combination of all. The importance of creating an impressive Blogger Kit, is not only will you spark the interest, but you’ll be perceived as a company who is credible, and trustworthy. Taking the time to invest in this, will in result create the consumer to invest their time and money in you. First impressions are everything, so now is the time to shine!

In addition to the above steps, continually improving your products is the last and final step. Nothing in business is ever completely done, so always pay close attention and continue to keep everything up to date. Staying stagnant for too long can sometimes be a death sentence to a company. Clients are always looking for the “newest, and best” so you should strive to be top of their list and Fulfillment Plus Inc. is here to help you do so!