Category Archives: Brand Advocates

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Brand Advocacy Incognito

Starbucks revealed their NEW holiday cups this past week and everyone is talking about it. For the first time in what people can remember, the holiday cup is NOT red but instead white with pops of holiday flair. According to Starbucks they did this intentionally so consumers can use their creativity and draw in their interpretation of what the holiday Sbucksseason means to them. “This year’s cup is intentionally designed to encourage our customers to add their own color and illustrations,” said Leanne Fremar, executive creative director for Starbucks. “We love the idea of everyone making this year’s cup their own.”(1)

Pure genius or huge flop? It depends on who you talk to. While some people love this idea and fully support it, others are disappointed again like back in 2015 when Starbucks released just a red cup with no holiday trademarks. Whether you’re on the pro or con side, Starbucks is still at the top of consumers minds. Their iconic holiday cup is the talk of the town, and everyone has something to say. Starbucks is creating brand advocates without consumers even realizing, and that is effective marketing.

 

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(1)“Starbucks Holiday Cup Comes with a Message to ‘Give Good’.” Starbucks Holiday Cup Comes with a Message to ‘Give Good,’ Heidi Peiper, 1 Nov. 2017, news.starbucks.com/news/starbucks-holiday-cup-2017.

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Effectiveness of Gift with Purchase, and How to Execute

Gift with purchase is one of the more effective marketing tactics that companies use. Who doesn’t love “free” items? It’s a great way to up-sell customers, or get them to your site and/or in the door to purchase an item. We’ve all seen the promotional offers of “with a $75 purchase, you will receive a free (insert product here)! So as a customer is checking out, and they are only $5 away from that free item, most of the time they will go back and purchase additional products to get that freebie.

The most important part is to pick the right product to advertise as your gift with purchase. As a business, you should know your clientele best and what will entice them. You also want to keep in mind that this complimentary product should support and improve your business. For example, DSW came out with a promotion that you receive a free virtual DSWreality headset with purchase of any women’s, men’s or kids’ New Balance shoes. In this partnership (DSW and New Balance) they are targeting a specific clientele; active wear and those interested in an active lifestyle, but also appealing to the new generation of the electronic world with the Virtual Reality Headset. Other companies such as Victoria Secret, were recently giving away a free tote bag with any $75 purchase.

Once you’ve established the ideal product, next is to pick the right time. Some business choose to promote these offers during their busy seasons; holiday shopping, back to school, etc to help increase their sales. But if you’re a company that does really well during those times, why give free items to consumers who are already going to be purchasing? Offering gift with purchase during your slower season, will help increase your business because you’re giving consumers an extra incentive to buy.

Now you have your product and when you’re going to advertise, the next step is how to properly market and execute the promotion. The most important step here is to make sure inventory_managementthat you have enough inventory. There is nothing worse than a dissatisfied client, and even though the item might be free, this might have been the sole cause of the initial purchase. This is an important step where your fulfillment company can help. Fulfillment Plus Inc. can help you plan how much you need, and make sure it gets shipped quickly and efficiently.

In addition to ensuring there is enough product, it’s also important to market it accurately. You want to make sure that the directions are very clear, and that it’s stated “while products last”. Other details to include are how long the offer is valid for, and exactly what the consumer needs to obtain the gift with purchase. Another aspect in marketing your product is the packaging and branding, this can make all the difference between a successful campaign vs a failed campaign. A good idea is to include your branding or something that will remind the consumer of where they received the free gift so they will be a repeat customer!

Finally, if you employ a sales staff, offering sales incentives or employee incentives are very popular during the 1st and 2nd quarter of the year. Now would be a great time to time to plan for 2018. These campaigns are used to incentivize employees/sales people to strive to hit personal goals and beyond in order to achieve a certain prize being offered on an internal intranet that only employees can see. This can be as simple or as complex as you like.

Everyone loves a good competition and employees (especially sales people) love the thrill of the chase and the satisfaction of achieving business goals.

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Looking to Expand Your Product Line? We Can Help!

Adding additional product or service to your current stable business can be tricky, but if done correctly it can transform your business and create exponential growth opportunities. With our help, and the simplified steps below, you can successfully bring new opportunities to your clients.

First: Do Your Research
You may have a great idea of a new product or service, but does it fit within your current business model? For example, you wouldn’t expect to go to a McDonalds for a car wash. On the other hand, a better example is HelloFresh who expanded their line of product to include kitchen utensils. This company already has a clientele base that is interested in how-to-market-a-new-productmaking their cooking experience better and easier. What better way to help that process along, than providing them with the right tools to do so. A great way to research, is ask your current clients what they feel your business is missing and what they need/want.  

Second: Find the Resources
One of the biggest problems companies face, is the implementation of a new process/product. Everything may look great in writing, but do you have the people and resources to execute? The best plan is to have a dedicated staff to roll out the new product. That way they can be attentive to all details and issues that may arise. You don’t want to overload an employee with current responsibilities and then implementing a whole new product (depending on size), that may lead your new product development to suffer.  This is one area we can help! A lot of companies find it cheaper to outsource their services, and we specialize in handling all projects big and small. This gives you comfort of mind knowing that the production of distributing is taken care of.

to-do-list-toolsThird: Create a Plan
Establish a timeline, this is important so you can stay on track and have attainable goals. Next in the plan is to create a budget. Implementing a new product/service can be very expensive (time, people, materials, marketing, etc) and you want to make sure you are not wasting money or resources so it’s important to stick to your timeline!

Fourth: Test Your Product/Service
Before your big launch, you want to incorporate a soft launch into your timeline. This is the best way to test your new product and work out any kinks there might be. Depending on your new concept, try it out on close family and friends or gather a select group of loyal customers that will be honest with you, but you’re not scared of losing their business. Once you receive the feedback you can incorporate that into your new product line and when you officially launch, have ease knowing that it will be implemented flawlessly.Tested

Fifth: Market Your New Concept
How are you priced among competitors? If there is similar product in the market place you are competing with, you might want to launch yours at a slightly lower price, or offer “introductory pricing” to get the customer hooked. But, important to keep in mind, you don’t want to be priced so much lower that your brand is looked upon as “cheap”. Next, if you have a sales team, they should hit the ground running. If not, or in addition to your sales team, blast it out on social media, put out direct mailers and find your key brand advocates. In addition to our services we can also provide social media help and implementation of your blogger kits which is the newest trend and a must for your company’s product! Blogger kits can be compared to your company’s resume. This can take form of a pamphlet, images, audio, video, product samples or a combination of all. The importance of creating an impressive Blogger Kit, is not only will you spark the interest, but you’ll be perceived as a company who is credible, and trustworthy. Taking the time to invest in this, will in result create the consumer to invest their time and money in you. First impressions are everything, so now is the time to shine!

In addition to the above steps, continually improving your products is the last and final step. Nothing in business is ever completely done, so always pay close attention and continue to keep everything up to date. Staying stagnant for too long can sometimes be a death sentence to a company. Clients are always looking for the “newest, and best” so you should strive to be top of their list and Fulfillment Plus Inc. is here to help you do so!

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Blogger Kits, The Newest Trend

One question that many industries have, is how to get their name and products out into the market. For one, Brand Advocates are a great resource to have. Not only is it free advertising for you, but it’s usually coming from a person that consumers trust, which results in them seeing your brand as trustworthy, and this is very important. The first step in attaining Brand Advocates is getting your product to the consumer for them to use, and ultimately enjoy the experience. The newest trend in doing so, are preparing Blogger Kits to spark the interest of the product and we can help with that!

Think of your Blogger Kit as your company’s resume, you want to put all the information on your product and keep it interesting to get the attention and interest you need. This can take form of a pamphlet, images, audio, video, product samples or a combination of all. The importance of creating an impressive Blogger Kit, is not only will you spark the interest, but you’ll be perceived as a company who is credible, and trustworthy. Taking the time to invest in this, will in result create the consumer to invest their time and money in you.

A few tips on how to create an effective Blogger Kit:

  • Keep it professional, but fun
  • Keep it clear and concise, so the message comes across easily
  • Short and sweet, don’t use long paragraphs but instead bullet points
  • If mailing out, also post online to make sure information is always kept up to date

Examples of a successful campaign include:

  • A company that created a Blogger Kit to introduce a new product. There were themed kits sent out that included samples of their product, and also activities and props for a get together with friends. Not only can the consumer experience the product first hand, but now all of these props will be a constant reminder of what a great experience they had because of this kit.
  • An entertainment company that uses blogger contest kits to encourage bloggers to use their audience to watch a specific new (or old) tv show or movie.
  • A large retail office supply chain sending supplies/office gadgets to business around the country and then having the employees of the businesses posting pictures to blogger websites and the retailer’s websites.

If you bring your idea to us, we will execute it so you don’t need to worry. Since Fulfillment Plus Inc. caters to your needs, no project is too small or too large. Call us today to find out more!

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Fulfillment Plus Inc. is Here to Support YOU

As a fulfillment center that provides both business to business and business to consumer services, there is almost nothing we can’t do for you as our customer. Not only do we provide a plethora of services but they are customized to your company’s needs. Below are a few examples of what we can offer, and if it’s not listed, call us today and we’ll be happy to work with you to customize a fulfillment program that works best for your company!

Brand Advocates: Who better to manage the fulfillment operations for your marketing program  than the company working with you to ensure it succeeds? Through our social brandmedia outlets via Facebook, Twitter, Pinterest and more, we will gladly brag about your product and get the word out there. And the best part about it? It’s free! As a loyal customer of ours, we believe in your brand, and your products, and want to help you spread the word.

Cellophane Wrapping: This is a very beneficial feature for almost any product, not just food or pharmaceutical and drug companies. The purpose of cellophane wrapping is that it protects the product without adding any additional weight or restrictions. This is key because with the new shipping regulations of charging dimensions as well as weight, you don’t want to be charged extra for your products, just because you’re trying to protect them during the shipment! And the best part is, you don’t need to outsource this because now we can do it in-house.

Printing: Need something printed? No problem! When provided with the artwork and specs, we can get you a competitive quote within 24/hours.  We will monitor stock levels and reorder when necessary.  

Promotional Items: Looking to promote your company or brand? A great way to do this is sending out promotional items or samples! Fulfillment Plus Inc. can do the research, order them, package everything together and then ship them out for you! As our client, all you need to do is approve the steps along the way, and we can handle all of the heavy lifting and time consuming steps.

Fulfil_Adjust (1)Return Management: With our new system we devised a program where returns are customized to the client and is now done with a simple bar code scanning. For example, when we receive a return back to our facility, it is first scanned, and then it goes directly into our system to the order/orders related to the return. All of the information on the item/order being returned is entered and available to our clients immediately so they can decide how they would like to handle the situation. The next decision is up to the client on whether we should put it back into inventory, (if unopened and not damaged), or return to the manufacturer if it is damaged, or any other reason for not being able to sell.

 
Stamping and Branding: Coming to us is a one stop shop. We can take your product and tailor it anyway you would like including stamping and branding the final package.  We understand that first impressions count and we make your company’s outstanding. From the moment your customer receives their package, we can offer ways to make them see your company on every layer of packaging from the outer carton tape to the inner tissue paper.  We understand the importance of branding and can manage even the very smallest of presentation details. We get it done quickly and efficiently.

If you are looking for a true fulfillment partner, call us today.  The bottom line, when your reputation is on the line, rely on ours!